Marketing Stockport members have connected in the name of fitness! Office technology firm, Midshire has teamed up with LifeLEISURE to get it’s employees active going into the New Year.
Michelle Childs, Senior Physical Activity Development Officer at lifeLEISURE, approached Midshire earlier in the year and introduced their new programme – ActiLIFE, aimed at getting business people in Stockport more active. Midshire jumped at the chance to get involved.
The ActiLIFE programme uses an innovative combination of technology and coaching from the LifeLEISURE team to help people that are not as active as they would like to be, get more active.
ActiLIFE co-ordinator Claire Duffy came to Midshire’s Bredbury office for two days at the start of December to conduct one-to-ones with over 40 Midshire employees. Claire used body composition scales to analyse their bodies, giving results such as percentage fat and muscle and metabolic age. She then gave every participant a personal target for the duration of the 30 day programme.
Everyone that enrolled on the programme received a small ‘Pebble’ device, that clips onto a shoe or belt and monitors the amount of footsteps completed each day. The device is linked to a personal ActiLIFE account which acts a great motivational tool as it allows the participants to monitor their own activity levels.
Additionally, users can add ‘friends’ to their account, adding a little competitive edge!
Midshire MD, Julian Stafford commented: “When Michelle came into the office to speak about the ActiLIFE programme, I thought it was a fantastic way to get the staff active in a competitive way. We’re one week into the programme now, and it has definitely created a buzz around the building! I can’t wait to see the results in three months time.”