Merseyway Stockport will be ‘going purple’ as it participates in Purple Tuesday – the UK’s first accessible shopping day, recognising the importance and needs of disabled consumers and promoting inclusive shopping.
Created and coordinated by disability organisation Purple, the initiative takes place on Tuesday 13th November, with Merseyway shopping centre pledging to ‘go purple’ in the town centre and across its social media platforms for the day.
Shoppers will be able to bag complimentary purple merchandise and get information on the campaign from a dedicated Purple Desk in the undercover mall from 10am – 4pm.
With nearly one in every five people in the UK having a disability or impairment, the aim of Purple Tuesday is to inspire customer-facing businesses to make changes and improve the disabled customer experience over the long term.
Download the leaflet – Purple-Tuesday-Making-the-Christmas-shopping-experience-accessible
As well as endorsing and promoting Purple Tuesday, Merseyway will be making a longer-term commitment aimed at improving the experience for their disabled customers by introducing a permanent quiet hour every week from the beginning of 2019.
Brendan Webb, Centre Manager at Merseyway said:
“Accessibility for all customers is incredibly important to us and we’re delighted to be participating in this nationwide campaign. By introducing a permanent quiet hour every week, we hope to increase awareness and provide an enhanced shopping experience for our disabled customers and we’re urging as many stores and businesses within the centre to participate and show their support.”