Manchester United Soccer Schools has appointed MediaCity based LDA as their creative and strategy partner to launch new global campaign.
Manchester United Soccer Schools (MUSS) has launched new global campaign #icanbe, created by new strategy and creative partner LDA. #icanbe has been specifically designed to show children and young adults, that whatever your age, whatever your capability, through hard work, commitment, passion and drive you really can be anything you want to be.
#icanbe launched via MUSS website, email and social media channels with great success early this year. Manchester United’s 1st team players Evra, Januzaj, Henandez, Welbeck and Cleverly to name but a few, have taken time out to give budding footballers of the future some great tips on all things football from healthy eating, ways to train to what it means to play the Manchester United way. These exclusive interviews and tips will be showcased over the coming months via the new #icanbe forum icanbe.manutdsoccerschools.com
Edoardo Abis, Head of MUSS said,
‘The launch of this campaign is all about MUSS incentivizing Kids to get their football boots on, get out in the fresh air and show off their fancy footwork and skills to be in with a chance to win the trip of a lifetime to one of our residential soccer schools this summer. #icanbe differs from anything we have done before, as the focus it not just a short term competition its about the continued engagement with the target audience ’
Abis added,
‘LDA created more than just ways to win, they created a brand and an ongoing strategy that will continue to be part of MUSS’s marketing and key messaging. Once the launch competition closes at the end of March, #icanbe, through the support of coaches and 1st team players, will continue to help remind kids that you really can be anything you want to be. LDA will continue to focus on content and creative via our official social media channels and of cause our website.’
Chief Executive of LDA Lucy Perkins commented,
‘Working in partnership with MUSS we have created a campaign which is not just visually impactful, its underpinned with a long-term strategic plan. This working approach gave us the flexibility to create a campaign which not only delivers the short term objectives it has been created to provide an engagement platform that is adaptable for a target market that is heavily influenced by the latest trends.’
To find out more about #icanbe and to watch the exclusive interviews with 1st Team Players, you can visit the Manchester United Soccer Schools website and Facebook page.