World Duty Free Group (WDFG) has officially launched its redesigned tax and duty free store in Manchester Airport’s Terminal Two. The ground-breaking, 100 per cent walk-through store has been designed to deliver a world class shopping experience to the 5,860,570 passengers that currently travel through the terminal each year.
Commented Eugenio Andrades, CEO of WDFG:
“Today’s opening marks another step in our journey with Manchester Airport Group (M.A.G) to bring a compelling shopping experience to millions of passengers. The strong focus on developing an offer specifically matched to the passenger profile is central to the close working relationship we have with M.A.G. and is executed with style here in Manchester’s Terminal Two.”
Ken O’Toole, Managing Director of Manchester Airport, said:
“At Manchester Airport, The UK’s Global Gateway from the North, we pride ourselves on continually improving the experience for the 22.75m annual passengers that travel through our terminals. This new Biza store transforms the shopping experience and I’m sure it will prove hugely popular with passengers travelling from Terminal Two.”
World Duty Free Group brand Biza Tax & Duty Free store is unique to Manchester Airport where personalisation is key to the experience.
Liquor:
Visitors can experience the ‘Destination Tasting Bar’ incorporating ‘high-spec’ digital screens that can display tailored brand content and messaging to different customer profiles at varying times throughout the day before entering the ‘World of Whiskies ‘shop in shop’’, an exciting new addition to the Terminal Two store.
Beauty space:
Customers will notice the most change where WDFG has welcomed more than eight new brands – Jo Malone London (left), Giorgio Armani, Bobbi Brown, bareMinerals, Elemis, Tom Ford, Michael Kors and the cult colour brand, Urban Decay – to meet the demand for the latest and most ‘on trend’ brands;
NARS showcases only its third counter within the WDFG estate complementing its Heathrow Terminal 2 and Terminal 5 stores.
Luxury:
Includes strong watch personalisations for the first time in Terminal Two where WDFG has introduced a larger selection of designer watch brands including Michael Kors, Coach and Tissot.
The sunglasses area has been designed to display 44 brands and more than 1600 styles at their best including core brands such as Prada, Dior and Tom Ford, plus a selection of new brands including Celine, Jimmy Choo and Chloe. The area also features the largest Ray Ban display across the WDFG estate.
To ensure that queuing time is minimal and customers are served swiftly and efficiently, the Terminal Two store incorporates a queue-matic till system. Wall graphics of iconic Manchester landmarks behind the pay points give the store a ‘sense of place’ and a nod to the significance of this vibrant city.