INTERESTING ONLINE DIGITAL STATS

This week we have been searching around for some interesting statistics for digital media. Here are a few of the most noteable that we have found from Econsultancy.

1. Users of Internet Explorer are the most valuable online. 
    From a sample of nearly 100m visitors to 90 of the leading online retail sites over a 2 month period, IE
    users have a higher customer value and coversion rate.

2  Marketers still need to work on mobile email – just 25% of companies are currently optimising emails for
    mobile yet more email are now being accessed on mobile devices.

3  eBay shows that summer shopping starts in winter.
    This year shows that there has been a year on year increase of 183% in daily searches for BBQs and a
    doubling of searches for sunglasses between February and March. Over 100 pairs of sunglasses and
    four BBQs were sold every hour on eBay.co.uk last month, despite the cold snap!

4  UK digital ad spend increased 12.5% to almost £5.42bn in 2012 according to a new report from the
    Internet Advertising Bureau (IAB), helped by ownership of smartphones which now stands at more than
    64% in the UK. £526m spent in mobile advertising.

5  Online publishers expect strong digital revenue growth of 15% in 2013.
    Increased revenues are expected to come from a variety of sources, with 88% saying they expect to
    increase paid-for elements of their websites.

Source: Econsultancy

For more digital marketing stats, check out our Internet Statistics Compendium.