Instilled help Herida Medical rebrand to Winncare

Following a sustained period of growth and subsequent acquisition by French company Winncare, Herida Medical, a Leeds and Blackburn-based manufacturer of pressure care mattresses, commissioned Stockport’s Instilled to work on their rebrand.

Stockport based Instilled, who for some years have been instrumental in developing the Herida Medical branding, worked alongside their marketing team to advance and implement a new Winncare brand strategy, develop a new website and generate marketing materials.

As well as implementing the Winncare brand, the project included creating new product brands to help rationalise and clarify the numerous product types and benefits. An entire image library of pressure care products was created, including ‘Cut-aways’ of products to help customers better understand the internal technology and attributes of each product.

An array of social media content, product labelling templates, display graphics, exhibition stands, and the new WordPress website have been designed to help Winncare through its next phase of development.

The new site includes all products with technical specifications and product features. Importantly old product names have been included to help existing Herida customers navigate the new Winncare product naming.

Lissa Johnson, Herida Medical and now Winncare Marketing Manager, said:

“This has been a fantastic rebrand and online development, great to see the creativity shining through to deliver our evolving personality.”

Iconography and secondary graphics are also being developed to help further give depth and flexibility to the new Winncare brand.