Cheadle Hulme based Inness Design have recently won and completed the branding work for newly formed Optimum Ledger Management.
Manchester based Optimum are taking a completely new approach to commercial debt recovery. Unlike the competition Optimum recover money owed without any fees or deductions from clients invoices.
The branding and website needed to reflect this fresh approach. The branding was kept concise and distinctive with the roundel logo capable of being recognised and legible at all sizes including the smallest of social media icons.
The mobile responsive website followed this direct and minimalist approach. We used clean, uncluttered iconography to simply back up the very strong sales messages and kept colours additional to the two brand colours to a minimum.
The project was completed within 10 working days and on budget.