Didsbury Gin owners Liam Manton and Mark Smallwood delivered an impressive pitch which secured £67,500 for 30% of the business from British entrepreneur and Dragon’s Den investor, Jenny Campbell.
Jenny (a lover of gin, who also has her own gin bar) will bring a wealth of experience to help Didsbury Gin and her wide range of contacts will further support their ambitious growth plans.
Stockport based Hallidays, the Business Growth Hub and input from Hallidays Corporate Finance Team advised Didsbury Gin on the seed investment round and supported them throughout the deal to completion.
Craft gin business, Didsbury Gin has grown from an initial experiment in the back room of Liam’s house in January 2017 and a £20K loan (April 2017) from Business Finance Solutions.
Didsbury Gin is already stocked in Selfridges and Harvey Nichols across the UK, as well as the Cheese Hamlet and Epicurean in Didsbury, and Foragin in Marple. The team have also secured partnerships with NWTC, where their gin is now stocked in all The Botanist bars across the UK, The Florist venues in Bristol and Liverpool, plus further NWTC venues including The Trading House, The Canal House and The Club House.
The craft Didsbury Gin combines traditional artisan methods and infusing modern botanicals using a blend of hand peeled fresh citrus, British roots and hand cracked juniper berries. The result is ‘clean, crisp & zesty – good enough to drink neat, perfect with tonic and delightful in cocktails.’ The tipple has already been hailed by Vogue Magazine as ‘one of the most exciting new British gins’ and their limited Christmas edition sold out in only a day!
Phil Jones, Director at Hallidays said:
“It’s inspiring to watch new businesses grow and develop and be able to support them through their journey. We are delighted for Didsbury Gin and will be helping nurture their future business goals of expanding their sales team and increasing their market share for domestic and overseas.”
Liam Manton, cofounder of Didsbury Gin, said:
“We originally got in touch with Hallidays because we needed someone to do our accounts but also because they had investment experience which we hoped would be useful in the future. They were very supportive and didn’t want to oversell us services we didn’t need or charge us for every single little thing which as a small start-up was so valuable.”
Mark Smallwood, continued:
“Hallidays really are more than an accountant – they advised us through our Dragon’s Den legal negotiations and helped us set up our Track Inventory so that we know exactly where we are with stock at all times.
“It is also important to us that we work with as many local companies as possible and they came well recommended from the Business Growth Hub who have provided us with support from day one.”