Stockport-based accountancy firm, Hallidays, is continuing its Business AM programme with the first live event in over a year. The session, titled ‘Growth through pricing’, will take place on 28th September, from 7.30am to 10am.
Hallidays’ Director Philip Jones will present their 7-step guide to pricing which looks at how to price and position your products and services for maximum profit.
Most customers don’t buy based on price; they buy based on value. A key step for maximising your profits is communicating the full value of your products and services. It’s important to see your products or services from your customer’s perspective and focus on the benefits for them.
For example, if you supply air conditioning, your customers probably aren’t interested in the detailed technical specifications of your equipment. They want to purchase the benefit – a comfortable environment for their team to work productively ensuring their business is more profitable. Focus on communicating how your products and services deliver the full value that your customers are looking for to enable you to price for profit.
During the two-hour ‘Growth through Pricing’ seminar, Hallidays’ 7-step process will help you to understand the best way to price your products and service and consider the comparison techniques available to demonstrate their value.
To welcome back attendees to face-to-face networking and seminars, Hallidays is offering a number of free places on the September session to offer a taster of its Business AM programme to see how it can inspire you and your business to grow. Reserve your place here.