Stockport-based digital and creative agency, Platform81, explains some of the tricks of the trade that agencies have at their disposal to manage a business’ social media marketing more effectively.
It’s not uncommon for us to hear at Platform81 that businesses are trying to “have a go” at their own marketing and this couldn’t be truer when it comes to social media.
Many a time, (to our Social Media teams dismay) we have heard the dreaded words of “we have our own social media accounts, so how hard can it be?” Queue eyeroll…
To an extent, we understand that probably everyone knows the basics when it comes to posting or sharing on social media, however there is A LOT more to it which your business could be missing out on if you plan to treat it the same way as you treat their own personal accounts.
Now we can already hear you saying, “what can you do that we can’t?”. Well, other than years of experience, know-how and regular training, we also have access to a lot of tools that help us do our job well.
At Platform81 we have a variety of tools at our disposal to not only schedule content across multiple channels in half the time, but we can also identify what type of content performs best and also know when the optimum time is to post it is. Alongside this we’re able to know which hashtags to use to be able to be seen over short or longer periods of time and also which ones will work on the right platforms.
You may be thinking you’ve heard of social media scheduling tools; however, a lot of social media management tools can work out costly when it comes to getting the optimum package to give you enough insight that you require to make informed decisions moving forward.
Did You Know… We Bet you Didn’t!
If your businesses social media accounts are also going to be used as a form of customer service, which is inevitable, it’s easy to become inundated with mass amounts of customer queries, questions and complaints. Did you know that there’s multiple ways you can manage this? Whether it be direct messages via Facebook messenger or Instagram direct or comments and more, you can organise, filter and allocate all your messages to be responded to much more quickly and effectively if you know how. Not only this but there’s automated responses that can be implicated on Facebook to provide a holding response to a customer depending on what question they choose to ask, or quick replies on Instagram that are set up and triggered from key words that you set in your settings.
Influencer marketing is one of the biggest trends to have ever hit the marketing world and one that many businesses not only invest in but rely on. Believe it or not, there’s a lot more to your favourite influencer’s Instagram post than just the caption ‘#ad’. Social media influencers have to adhere to strict rules when it comes to paid promotion online and with the UK advertising watchdog cracking down on any rule breakers, are you sure you know exactly it all means?
Our team are not only up to speed with all the rules and regulations but are trained in identifying, contacting and creating relationships with influencers, big or small that will fit your brands identity.
You Need to Pay to Play…
Gone are the days when your day-to-day ‘organic’ posting will be enough to get your business noticed. Paid social advertising will allow you to refine your campaigns, generating higher click through rates, better conversions and more meaningful engagements. Whether you’re looking to drive sales or website traffic with targeted social posts, you’ll be able to directly target the people who you want to take notice. With extensive demographic targeting we can help you make sure you get your business seen by exactly who you want to.
It doesn’t stop there either. Using the Facebook Pixel, we can help you retarget people who have visited your website or specific product page to entice them back, creating more bespoke ads for your users. We can even use previous customer data to match and create an audience on social media to target with whatever content you want to put in front of them.
It obviously doesn’t end there; We pride ourselves on delivering a Social Media Strategy that will fit both our client’s needs and budgets, as well as building a strong social presence to deliver regular engaging content.