DJS Research Ltd is pleased to say that they have once again been involved in promoting the value of upcoming business professionals in the local area.
As part of the agency’s commitment to promoting the local community, Elliot Simmonds, who leads marketing and communications at the market research consultancy, attended a business-game event on Monday October 29th at the University of Manchester in the role of marketing expert. This is the second year in which Elliot has attended in this capacity, and is a demonstration of DJS Research’s continued and well-documented support of young entrepreneurs, and youth development in the local area more specifically.
The University of Manchester is the
UK’s largest single-site university,
currently supporting around 40,000
students in their studies.
Selected individuals from local businesses were invited to act as experts in their specific field by the University, to advise and mentor groups of undergraduate students who were involved in specific processes within fictionalised businesses – i.e. launching a new product, setting up a start-up, re-branding.
The role of these experts was to guide and consider the groups’ ideas realistically, based on their specific are of knowledge – marketing, PR or finance for example. It is hoped that by questioning and coaching the teams, students will gain valuable experience of the business process and be more equipped for the job market on leaving university. Following this coaching, the teams presented their ideas and business plans to a panel of judges.
Talking about the event, Elliot, (left) who is himself a graduate of the
University of Manchester, encouraged other businesses to consider the
advantages of this kind of involvement with local universities and colleges:
“Obviously for me it’s a really nice personal accolade, and I do really enjoy
going back to Manchester and re-living my student days; even if only for a
few hours and from the other side of the desk!
“More than that though, I think it’s great for DJS to be involved in this – at
the very least we get ourselves in front of a group of really motivated,
talented students, who are obviously interested in the world of business.
In addition, it’s also good to move yourself outside your comfort zone and look at how you might solve other problems you might not necessarily come up against in your day-to-day working, it makes you think about things.”
– See more at: DJS Research