Marketing Stockport member Bellyflop TV has attributed recent growth to a new digital strategy developed with the help of Business Growth Hub.
Bellyflop TV specialise in corporate videos and photography, including 360 degree internal photography tours of businesses which can then be directly linked through to Google Street Maps.
When BellyFlop TV Managing Director, Jonathan Robinson, approached the Business Growth Hub, digital support was top of his list as a route to growing the business and its geographical territory beyond Stockport.
The support he was looking for ranged from help defining the overall digital marketing strategy for the business, to support with social media.
Working with Chris Murphy, one of the Hub’s digital growth advisors, the business underwent a web development transformation project.
“It’s a grand title for what essentially involved creating a website that was fit-for-purpose, and which could better show the company’s hi-tech, state-of-the-art services,” explains Chris.
Chris reviewed the current website’s usability and monthly data analysis utilising Google Analytics and on the back of this was able to suggest structural page changes that would maximise the website for both desktop and mobile searches.
He also assessed the way in which the site used Search Engine Optimisation (SEO) and helped to deliver a new keyword strategy that would lead to higher search rankings and, ultimately, more business.
The new digital strategy focused on promoting the company’s video, photography and Google 360 services. Employees also received social media training on how to use LinkedIn, Twitter, Facebook for Business and Google Business Pages.
Since the review, the company has seen a 30% increase in website traffic and has won two new clients, Legacy Telecom and SMC Premier Cleaning, as a direct result of the Hub’s intervention. BellyFlop TV has now also taken on an apprentice to help with the increasing film workload, along with a new part-time editor ? making a team of six in total.
“I thought I knew about websites but working with Chris showed how quickly things are changing and technology is moving forward. When you’re running a business you simply don’t have time to keep up with everything, so it makes perfect sense to get some expert advice.
“Working with Chris has opened our eyes to the real power of the internet and social media, and how a business like ours can reap the rewards of a full-on, well-thought out digital strategy.”
This digital support was later followed up by Michael Hayes, one of the Hub’s workforce development specialists, who worked with BellyFlop TV to review its needs around people, skills and talent. As part of this discussion the business considered their current employee structure and explored what we will need to take our growth plan forward.
As Michael explains:
“One of the key ambitions for BellyFlop TV was to work more closely with voluntary and community sectors ? so I introduced the team to GMCVO, the strategic body in Greater Manchester that represents community and voluntary sector organisations.
“As a result, the business was invited to make a film at their AGM for 2016, which raised their profile significantly within the sector and resulted in a number of new contracts.”
Michael also encouraged the business to consider taking on an apprentice. He identified a Level 3 Advanced Apprenticeship framework in Creative and Digital Media ? which has specialist units in film/video, editing, animation, production and post production – as being ideal for the business.
Learning Unlimited, who run the framework locally on behalf of Chesterfield College, was sourced as a provider. As a result, BellyFlop TV recruited Joshua Owens on a full-time apprenticeship.
The company was set up in 2008 and as well as producing over 2000 videos for clients, has also made TV programmes for both the BBC and Channel 5.
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