Stockport’s Dawn Creative has dug more than skin deep to come up with a new identity and brand re-positioning for a luxury beauty business in Cheadle Hulme.
A business may provide a great product and service, but that is not always reflected in their brand identity. This can lead to confusion among both your existing customers and new customers.
David O’Hearns, managing director of Dawn Creative explains further:
“It is important for us to really get under the skin of our clients’ businesses. Working with The Retreat Rooms in Cheadle Hulme, Stockport, we experienced their service before we went about creating their new identity. We needed to feel the quality and experience the vibe. Only then could we address a brand re-positioning for them.
“The Retreat Rooms pride themselves on creating a truly unique experience with a warm and friendly atmosphere and they knew their brand didn’t match up. Known for their skill, craft and attention-to-detail for beauty treatments and applications, they wanted to take things to the next level. To beat off the competition and be known for pure luxury.”
David and the team at Dawn created a new identity and collateral echoing those traits, re-positioning The Retreat Rooms as a company that offer a higher quality of service.
Retreat Rooms Brand Literature Design.
“Looking closely at the overall experience and the name, we produced a strong, bold marque using the alliteration of the ‘R’ that took centre stage. We developed a distinctive type style, a calming colour palette and generous amounts of space to create a sense of calm.
“A clean design for their loyalty cards, gift vouchers and price lists was introduced.
“The brand was continued online where we designed a simple, easy-to-use, responsive website that has the option to book appointments online.
“Not only is our client over the moon and stunned by their new brand identity, but their customers are too. Which is exactly what we set out to achieve.”
The Retreat Room founders Jemma and Jane added:
“We are getting great feed back which we are thrilled about. Our website is going down extremely well with everyone so thank you so much, we couldn’t be happier”.