Indoor running is being transformed, setting treadmill runners’ expectations sky high. And Life Leisure Stockport is front and centre, installing the most immersive, engaging product in the health & fitness sector – the all-new Zone dome, offering gym users an unrivalled “business class” running experience.
Founder of Running Unlimited, Kevin Hewitt explains:
“Three years ago, we had the idea for the Zone dome in an airport business lounge. Surrounded by technology and service – not to mention working in those sectors whilst being passionate runners too – we realised existing cardio equipment was falling behind. It lacked the premium, immersive experience consumers have access to in all other areas of their lives. As an experience economy, we saw an opportunity to deliver a giant leap forward for gym members and set about creating a product that would make that a reality.”
Having seen the unveiling of the all-new Zone domes at a sector conference just a month earlier, Life Leisure wanted to be the very first leisure trust in the UK to embrace this new, immersive product and chose their Houldsworth Village club in Reddish as their location.
Life Leisure’s Master Trainer, Andy Brooks, comments:
“The all-new Zone dome is a very exciting product. The experience step-change it delivers is incredible. We are delighted to be trialling this exciting new technology as we are passionate about providing new and innovative products and experiences to our members. It’s great to be the UK’s first leisure trust to install Running Unlimited’s Zone dome.”
Beautifully designed and easy to integrate with all treadmills and cardio equipment, the Zone dome uses state of the art surround vision technology to immerse the user in beautiful HD films as they run. Indoor runners can explore iconic cities and inspirational landscapes from all over the world – from the mountains and lakes of New Zealand, to the beaches of the Pacific, the plains of Africa and even through the heart of Europe’s most iconic capitals. With an ever growing library of locations and world events, they can run somewhere new every time they visit the gym, expanding their work out experience and enabling gym operators to transform their members’; expectations.