Inness said. “Our brief was to modernise the brand and better highlight Axion’s wider circular economy services. It was important that we created an overall brand to encompass both the products and services sides of the business, whilst still giving Axion Polymers its own brand character”.
The business previously had two separate websites. Now the company’s manufacturing and business services operations are showcased at in one website – where visitors can access information on Axion’s products, expertise and innovative services.
New logos for both Axion and Axion Polymers sport a dotted ‘o’, which reflects the circular economy, but is also inspired by the extruder head in polymer production.
Commenting on the rebranding, Axion’s Marketing Manager Caroline Howarth says: “Attitudes towards waste and how we protect finite resources are changing. We see our role as helping to develop and support circular economy initiatives that provide a viable alternative to the ‘take, make, dispose’ model and where resource recovery and re-use become the default options.”
Easier to navigate with a contemporary new look, the website also contains the latest news, job vacancies and expanded information about the company. This includes sections on services such as technical R&D, engineering and process optimisation, business and investor support, business and consumer engagement, expert opinion and specialist collections.
Caroline adds: “We are rolling out the branding throughout our marketing materials such as service brochures, product information sheets, case studies, stationery and social media interfaces. We’re very proud of our new up-to-date brand. Working with Inness and his team of writers and developers proved very easy to work with and we are delighted with the result.”
Inness concludes “Axion is a great North West business success story. An innovative company; developing, innovating and ‘working towards a world where nothing goes to waste’ – who wouldn’t want to be part of that? We for one are very proud to be working alongside such a future focused organisation”.