Instead of a white Christmas, one in seven of us will be making their Christmas greener, as Brits become more environmentally-minded, according to research by challenger bank, N26.
N26’s research estimates that 1 in 7 of us plan on cutting our waste over the festive period, avoiding single-use plastics and even hard-to-recycle wrapping paper. Among 25 to 35 year-olds, celebrations will be even more eco-conscious with 20% of the age bracket looking to cut their environmental impact this Christmas.
Many Brits will be shunning customary Christmas activities, such as eating turkey on Christmas Day, in a bid to do something else over the festive period. Just over half (55%) of respondents said they would be sitting down for a traditional Christmas meal, while only two in five plan to tune in to TV over Christmas; just one in ten say they will attend a carol service.
Others are planning an alternative take on the classic Christmas at home, with 5% of the population planning to make a vegan Christmas dinner.
Will Sorby, UK General Manager at N26, said:
Our research reveals that Brits are starting to move away from some of our classic Christmas traditions. While a turkey remains a firm favourite for families up and down the country, its popularity, alongside other Christmas activities appears to be fading as people seek out different experiences over the festive period. With an ever-increasing focus on the environment, it’s also encouraging to see such a strong take up of eco-friendly alternatives.”
Green concerns are still at the forefront of consumers mind at the end of 2019, even affecting long-held traditions and habits like their Christmas dinner. The trend for more responsible living looks set to continue into 2020, so businesses will need to think about their carbon footprint and environmental impact to stay competitive into the next decade.