There’s never been a better time to be an apprentice as there are more high quality Apprenticeships places available with quality employers in England than ever before.
The ‘Get In. Go Far’ campaign aims to inspire young people to consider an Apprenticeship alongside university and benefit from the opportunity to earn while they learn.
By ‘getting in’ with an employer they will be able to ‘go far’ in their chosen career and learn the skills employers want.
Research has revealed that young people are often unaware of the variety and quality of Apprenticeship places on offer and the level of qualifications they can gain. The creative idea behind the campaign is to lift the lid and showcase the range of roles by featuring seven current apprentices in the campaign’s TV, press, poster and digital advertising.
In the TV ads we see the apprentices taking ‘selfie’ images in their workplace, and we hear from them why they became an apprentice and what they like about it. From launch each apprentice will share their day-to-day experiences and thoughts via Twitter, Instagram, Blogs, and uploads to YouTube, so young people have the opportunity to hear first-hand from people like them.
Find out more about apprenticeships in Stockport at Stockport College
Two Ministers launched the campaign just before the release of the GCSE exam results and captured the attention of young people at a key decision making time.
Secretary of State for Business Vince Cable launched the campaign by visiting the ITV studios in Leeds to meet apprentices working on the set of Emmerdale, and apprentices at Siemens and Arla Foods.
Minister for Skills Nick Boles simultaneously launched the campaign with a visit to the offices of Google in London to meet apprentices working in the digital media industry.
TV advertising runs for two weeks, together with press, poster and digital advertising all featuring the seven apprentices.
Young people can ‘get in and go far’ with an Apprenticeship at some of Britain’s biggest and brightest companies where they can gain skills and qualifications, some of which can go up to degree level, while working and earning.
- An Apprenticeship or going to university are equally prestigious routes to a great career and secure finances in the years ahead.
- There is a huge variety of Apprenticeships available from traditional to cutting-edge, including most recent additions in engineering, hospitality and the legal profession.
- The advertising campaign features real life apprentices including a fashion buyer, tax consultant, software engineer and TV production assistant. The number of quality companies both large and small offering Apprenticeships is growing. The advertising campaign features a few of these, including Google, ASOS, ITV, Airbus and IBM.
- Apprenticeships are at the heart of the Government’s drive to equip people with the skills employers need to grow and compete. Employer-led reforms will simplify Apprenticeship standards, improve quality and ensure they’re more beneficial to the economy.
- The employer-led reforms include the Trailblazer project, which aims to ensure every apprentice in England is enrolled on a scheme which has been designed and approved by employers. Currently 400 companies are part of the project and are setting new standards for Apprenticeships.
Find out about the opportunities available in Stockport at Stockport College website –
Or find out more at www.apprenticeships.gov.uk