S&T Asset Management in Stockport is celebrating 10 years in business this year with a rebrand, fresh look and a new trading name – S&T Wealth Management.
With considerable changes in the stockbroking industry over the last 30 years and especially over the last 10 years, the partners felt that changing the name from ‘asset management’ to ‘wealth management’ helped reflect the overall service and the future of the business.
The initial idea to update the website quickly mushroomed, leading to the new name, and a review of all branding and marketing activity.
James McLellan, Partner of S&T Wealth Management said, “The re-brand reflects the growth of the business and changes in the industry over the 10 year period. Looking to the future of the business we wanted to ensure that our brand reflects our vision and importantly our clients’ needs”
The re-brand will see a new logo identity, new website and external branding of the head office located on Market Street in Marple, Stockport.
Christopher Saunders, the Senior Partner “The majority of our business comes through personal recommendation and the relationships which we develop, which can last over several generations. We wanted the look and feel of the new S&T brand to reflect the highly personal service we offer. “
Kathryn Edwards and Nicola Strosnider lead the re-brand internally – “The rebrand has been a fantastic experience for us all and it has been amazing to see ideas from all our team unlocked with everyone working together to create something of which we are all proud. We worked closely with Charger Graphics, our branding expert, and are delighted with the outcome. We are looking forward to launching our new look to existing and new clients.”