Retailer, John Lewis, has announced the appointment of Anna Braithwaite as its Chief Customer Officer, who returns to the business after starting her career there as a graduate trainee.
Anna will report to Peter Ruis, Managing Director of John Lewis, and brings a deep expertise in customer and brand strategy. As Chief Customer Officer, she will be responsible for leading John Lewis brand and marketing across all channels, loyalty, customer experience, and creative and content teams, ensuring the brand continues to deliver exceptional quality, value and service for its customers.
She brings to the retailer, which has a Stockport location in Cheadle, over 25 years of brand and marketing experience. Anna has held positions with fashion brands Hobbs and Jacques Vert before joining Tesco, where she was Head of Brand Marketing for F&F Clothes and Global Brand Director for Non-Food. Most recently, Anna was Marketing Director for Fashion, Home and Beauty at Marks & Spencer.
John Lewis MD, Peter Ruis, said:
“I’m thrilled that Anna is returning to John Lewis. Her understanding of the John Lewis brand and her laser focus on the needs of customers makes her the ideal person to lead our customer and marketing strategy. I know that Anna will build on the John Lewis experience that our customers know and love.”
Anna Braithwaite, who will commence in the role on 1st October, said:
“I can’t wait to get started again at John Lewis, a brand that I know very well and which is synonymous with exceptional customer service, quality and value. I’m incredibly excited to be joining at such a pivotal time, following the return of a re-energised Never Knowingly Undersold and with John Lewis recently being awarded Which? Retailer of the Year.”
