Business Overview

Connectivity is a fundamental life skill and yet, up until now little or no training has been available to us.

iMA is an exciting new universal language, designed to maximise connectivity i.e. mutual liking, trust, understanding and respect.

Everyone in the world speaks one of four iMA dialects, putting her/him on the same wavelength as 25% of the world’s population. The majority of people, many of whom are important to your success, are on a different wavelength than you.

The universal language of iMA is a simple way of observing and understanding the differences in people, then connecting with them on their wavelength. When this happens communication, trust, understanding, co-operation and sales go up, and stress and tension go down.

What colour are you? Answer the iMA Questionnaire to find out now.

iMA - High red
iMA – High red

iMA High Reds

High Reds are goal oriented go-getters who are most comfortable when they are in charge of people and situations. They focus on a no-nonsense approach to bottom-line results.

They are fast-paced; task oriented and work quickly and impressively by themselves.

iMA Blue
iMA Blue

iMA High Blues

High Blues are warm, supportive and nurturing individuals who develop strong networks of people who are willing to be mutually supportive and reliable.

They are excellent team players, courteous, friendly, good planners; persistent workers and good with follow through.


iMA green
iMA green

       iMA High Greens     

       High Greens are serious, analytical, persistent, systematic and task oriented people who
enjoy problem solving, perfecting processes and working towards tangible results.

They do research, make comparisons, determine risk, calculate margins of error and then
take action.


iMA High yellow
iMA High yellow

      iMA High Yellows

      High Yellows are outgoing, friendly and enthusiastic idea people who excel in getting
others excited about their vision.

They are fast paced, high energy and deal with people in a positive upbeat way; eternal
optimists that can influence people and build alliances to accomplish their goals.

iMAgine having a team that peak performs? By iMAtising your team you can recognize the
strengths within your people and help them realise their full potential creating exciting
results for your organization.

If you would like further information on how to use iMA for your organization please click the link for further information:

Key People
Philip Hitchen iMA Practitioner

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