Carlton Photography has developed fresh corporate photos for the Midshire Group in line with their aims to move forward in 2017.
Local professional photographer Carlton Adkins has delivered an impressive array of corporate photographs for the Midshire Group.
Carlton Photography has previously worked with the company on a number of projects, including its attention grabbing ‘Hot Copier’ charity calendar. The calendar, which received national air time on BBC’s Radio 1, included photos for the company’s Toner Recycling Scheme launch and management team head shots to support its press and PR work.
Shot over a day and half on location at Midshire’s UK Service-Centre in West Bromwich and its Stockport office, all 250 members of staff got involved in the corporate shoot.
Midshire Group Marketing Manager Adrienne Topping comments:
“We love working with Carlton on photography projects. His background in fashion photography delivers a unique style and an edgy quality to his corporate work. For us as a brand this gives us something really individual, which is exactly what we were looking for. We’re really pleased with the results and we will use these photographs across all of our marketing collateral.
“Working with Carlton is effortless, he quickly gets the brief and delivers exceptional value for money, and fantastic results. I couldn’t recommend him highly enough.”
Carlton first entered the fashion and photography industry as a model and, after 12 years of being in front of the camera, decided to go behind it. Carlton has since worked with many clients, such as Minoti UK shooting their global autumn/winter and spring/summer 2017 campaigns. More recently Carlton has worked with menswear and fashion brand Alexander Caine, creating shots for their campaign for high end suits for men.
Carlton shares his thoughts on the photoshoot:
“The whole staff at both West Bromwich and Stockport weren’t camera shy at all. I found both days very enjoyable, and the enthusiastic creative team at Midshire made the whole show run smoothly, which makes my job so much easier.”
The images produced by Carlton Photography will be utilised by Midshire for years to come and for varying projects. The company plans to circulate them in both on and offline materials, including: on the company website, for job advertisements, the customer service and welcome packs, as well as other general marketing purposes.
Midshire offer a complete range of office technology and service solutions, which are accurately reflected in Carlton’s photography. The pictures show each of Midshire’s teams in their respective lines of work, giving a glimpse into their day-to-day experiences: the delivery and installation teams are shot loading machines into vans for delivery; the IT support department can be seen giving help to customers over the phone and the marketing team are shown brainstorming ideas for campaigns.